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There is often a misconception surrounding hyaluronic acid, largely due to the word “acid,” which can understandably feel intimidating. In reality, unlike exfoliating or active acids, hyaluronic acid functions as a powerful moisture-binding ingredient. It can attract and hold up to 1,000 times its weight in water! Hyaluronic Acid's (HA), effectiveness is all about depth. While standard HA often sits on the surface, choosing a formula with low molecular weights ensures signifi

Do you know the difference between a primer and a concealer? If you said yes, then that was too easy! The real question is, do you know the difference between a Fan Brush and a Crease Brush? Stumped you yet? The world of makeup brushes can be slightly confusing, not to mention expensive, that’s why we’ve put together our list of eight brushes that you actually need rather than all the ones you think you need. For a copy of our latest vegan brush guide, email debbie@timelessma

“Am I doing this right?” This is a question we’ve all considered, probably mid-application of our skin-care or makeup routines. So, we reached out to the experts—our Chief Artistic Officer, Christy Coleman, and our Founder and CEO Gregg Renfrew’s personal dermatologist, Dr. Ellen Marmur—for tips and tricks on how to make the most of your clean beauty products: 1. “How do I apply mascara like a pro?” Mascara doesn’t have to be messy. Follow Coleman’s mascara tips to swipe wi